In recent years it has launched new features like an ad-free subscription service. The site has frequently been compared to other image-hosting services that grew adjacent to larger social media sites, such as Twitpic, but has so far laster longer on its own strengths. It copied various social features popular on Reddit, including upvotes and downvotes on images, comment threads, and focused communities. In 2016, Reddit decided to host its own image uploads, and in response Imgur began to form itself into a standalone online community. It was founded in 2009 as a “ gift to Reddit,” and its fortunes have risen and fallen along with this partnership. Imgur itself has had a strange ride as a company. Kik and Whisper were similarly once-hot properties that have since faded from prominence. Presumably, the goal is to bundle together traffic from these properties to sell ads or data, while cutting costs by sharing the work of keeping the sites running.įor example, the once-hyped Genius was bought by MediaLab earlier this month for $80 million, reportedly less than what it had raised in venture capital over the years. MediaLab isn’t explicit about its business model (you won’t find much information on their website), but it seems to be mainly focused on acquiring ailing brands with sizable, but stagnant, communities. What exactly the acquisition means for the future of Imgur is unclear, but it’s hard to read this as positive news for the site.
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